AX

Axarias

Rural hospitality intelligence

Privacy Policy

This Privacy Policy explains how Axarias collects, uses and protects personal data when you visit our website, use our forms, or contact us about our services.

Last updated: April 2026

1. Who we are

Axarias is a website and commercial project operated by Kuantas OÜ, an Estonian private limited company.

For the purposes of applicable data protection law, Kuantas OÜ is the data controller for the personal data collected through this website.

2. Contact details

If you have questions about this Privacy Policy or would like to exercise your data protection rights, you can contact us at:

Kuantas OÜ
Estonia
Email: contact@axarias.com

3. What data we collect

We may collect the following categories of personal data:

Information you provide directly

  • Hotel name
  • Website URL
  • Email address
  • Country
  • Any information you include in a message or enquiry

Information collected automatically

  • IP address
  • Browser type and version
  • Device and operating system information
  • Pages viewed and navigation behaviour
  • Referring website or source
  • General location data derived from IP address

4. How we use personal data

We use personal data to:

  • Respond to enquiries and requests
  • Communicate with potential business clients about Axarias services
  • Operate, maintain and improve our website
  • Understand how visitors use our website
  • Measure interest in our services and marketing efforts
  • Protect the security and integrity of our website
  • Comply with legal obligations where applicable

5. Legal bases for processing

Depending on the context, we process personal data on one or more of the following legal bases:

  • Legitimate interests, such as responding to business enquiries, operating our website, improving our services, and understanding demand for our B2B offering
  • Consent, where required for non-essential cookies, analytics tools, advertising technologies, or similar tracking
  • Legal obligation, where we must process data to comply with applicable law

6. Analytics, advertising and tracking tools

We currently use website analytics and behavioural tools to better understand how visitors interact with our website.

Google Analytics

We use Google Analytics to understand website traffic, page performance, and general usage patterns.

Microsoft Clarity

We use Microsoft Clarity to understand user behaviour on the site, such as page interaction, scrolling, clicks and navigation patterns.

Future advertising tools

We may in the future use advertising and remarketing platforms, including tools such as Google Ads or LinkedIn Ads, to measure campaign effectiveness and reach relevant business audiences.

If and when such tools are implemented, we will update this Privacy Policy and our Cookie Policy as needed. Where required by law, those tools will only be activated after valid user consent has been obtained.

7. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the site, understand usage, and, where applicable, support marketing activities.

For more details, please see our Cookie Policy.

8. How long we keep data

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

  • Lead or enquiry data may be retained for up to 12 months unless a longer relationship or legal need applies
  • Analytics and tracking data are retained according to the relevant provider settings and our internal configuration
  • We may retain limited information for legal, accounting or security purposes where necessary

9. Sharing data with third parties

We may share personal data with trusted service providers who help us operate our website or communications, such as hosting, analytics, email delivery, or infrastructure providers.

We do not sell personal data.

10. International data transfers

Some of our service providers may process personal data outside the European Economic Area or the United Kingdom.

Where this happens, we rely on appropriate safeguards under applicable law, which may include Standard Contractual Clauses or other lawful transfer mechanisms.

11. Your rights

Subject to applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with a competent supervisory authority

To exercise your rights, please contact contact@axarias.com.

12. Data security

We take reasonable technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal obligations, or tracking technologies.

The latest version will always be published on this page.

We use cookies and similar technologies

Axarias uses necessary technologies to run the site and optional analytics tools to understand usage and improve performance. Future advertising tools may also use consent-based marketing technologies. Read our Cookie Policy and Privacy Policy.